Kendall and Kylie have emerged as style icons with one of the largest audiences in digital media today. The KENDALL + KYLIE collection showcases the duality of two distinct styles in one footwear collection; a combination of their unique taste level, premium fabric selections and modern silhouettes.
Kendall is inspired by sophisticated, classic styles made sleek and contemporary; whereas Kylie brings eclectic originality and a distinct edge to their collaboration.
Each style in KENDALL + KYLIE'S debut footwear collection is a deliberate nod to their off-duty model/on-duty socialite street style. Sky-high stilettos, lace-up heels, gladiator sandals and cut-out, pointy-toe pumps make a statement in stark black and white with bold pops of color. These styles are not the finishing accessory; they’re the essential part of the outfit that sets an it-girl apart from the rest. The collection is unapologetically fierce with sleek, angular lines and attention-grabbing silhouettes that speak to the beauty and confidence of two iconic tastemakers.
By designing for their own lifestyle and tastes, and identifying with the women that they inspire, the Kendall + Kylie brand serves an ambitious audience:
Ages 16 to 35
- Tastemakers who appreciate authentic celebrity style and who have influence among their immediate peers and social groups
- Direct social media followers and savvy Web users who follow fashion trends
- Discretionary income spend of 5%-9% on apparel
- Despite connected lifestyle 84% prefer retail shopping over online experience